MODULE 2
ASSIGNMENT: BRAND AND VISUAL SYSTEM
BRAND AND VISUAL SYSTEM
Generate some names for your thesis. Then, work with the best names to generate a brand and visual system by doing the following:
Collect at least five more pulls for each mood board.
Do loose sketches; aim for at least 50 sketches and a minimum of three distinctly different ideas
Use semiotic meanings to drive ideas.
Use keywords to drive ideas.
Sketching will show you which keyword/pulls are the most useful; change/delete keywords if they are not useful.
Make the most promising loose sketches into tight sketches.
UX DESIGN / PRODUCT SPEC
Create a user journey map. Choose one or more users from your Visual Communications Lab personas and map out their journey interacting with your product. We recommend doing this with pen/pencil and paper rather than on the computer, but the media is up to you. For more details, see the briefing page(s).
REFLECTION: I wish to design a digital app for a phone /tablet that is part of the ON THE MOVE! Adventure pack. The app will consist of three different parts. The first part will be in the form of an adventure game, where different levels are achieved by completing tasks that will help the child adjust to their new surroundings.The second part will consist of a photo hunt, where the child can take a photograph of a location in their town (IE: Post Office) then upload it on the app to receive a certain amount of points and advance in the game. All photos uploaded will be in a library archive format.The third and final part of the app will offer the child the opportunity to find new friends, a feature that will allow the child to see other users who have also just recently moved to their area and interact with them.Children can receive advancements and rewards by making new friends and eventually will be able to add that new friend to the game and then join in their adventure.
