MODULE 6

ASSIGNMENT: VISUAL SYSTEM

VISUAL SYSTEM

Continue to generate a visual system, brand and other assets for your thesis deliverables by doing the following:

• Choose the final design direction.

• Refine ideas for patterns, imagery style and other potential brand architecture / elements.

• Make a rough draft of a visual system one-sheet.

REFLECTION: This week, I spent an incredible amount of time perfecting my logo. With the help of you all and Jeremy, I decided to create a stylized arrow and added that to each of my letterforms which I drew myself. I created many different color comps and ultimately (well, at this time) decided to go with three colors. I experimented a bit with an additional logo using the "O", and played around a bit with making a pattern.